Trying to Make Your Product Look Sexy? We’ve Got You Covered with out Guide on How to Do Your Own Product Photography!

Whether you’re selling canned cocktails or handcrafted jewelry, making your product look irresistible in photos is key to capturing your audience’s attention. We’ve been in your shoes (seriously, we’ve shot everything from flowers to meat sticks), and we’re here to share our top tips to make your DIY product photography shine. Ready to make your products pop? Let’s dive in!

1. Surfaces Help!

A great backdrop can transform your product shots from “meh” to “wow!” You don’t need to spend a fortune either. Some of our favorite surfaces are from Replica Surfaces faux studio surfaces and Willow Canvas hand-painted canvases. These options offer a variety of textures and colors that can complement your product beautifully. Experiment with different backdrops and surfaces to see what works best with your product.

2. Create Dimension Using Height and Texture

Flat, lifeless photos are a no-go. Add some oomph to your shots by incorporating different heights and textures. Stack books, use cake stands, or incorporate props that complement your product. For instance, if you’re shooting food, consider adding fresh ingredients, utensils, and linens to the scene. This technique helps create visual interest and depth, making your photos more dynamic.

3. Lighting is Everything When Figuring Out How to Do Your Own Product Photography

Lighting can make or break your photos. Natural light is your best friend. Try shooting near a window or outside in the shade to avoid harsh shadows and achieve soft, even lighting. If you’re indoors, position your setup close to a window and use sheer curtains to diffuse the light. You can also bounce light off something white, like a foam board, to fill in shadows and ensure your product’s colors are vibrant and true to life.

4. Getting the Colors Perfect

Speaking of colors, accurate color representation is crucial. Use white objects to bounce light and reduce color casts. For instance, a white sheet of paper or a foam board can help you achieve clean, crisp colors. This is especially important for products where color accuracy is essential, like fashion items or food. Be careful that harsh color casts aren’t reflecting onto your product from any surface or nearby wall. 

5. Editing Makes a World of Difference

Even the best photos can benefit from a little editing. Apps like Lightroom make it easy to brighten your images, adjust shadows and highlights, and balance colors right from your phone. Don’t be afraid to play around with the settings until your product looks just right. Editing can take your photos from good to great, ensuring they catch the eye of potential customers.

Need Help? Let LYT Marketing Partner With You and Make Product Photography a Breeze!

Feeling overwhelmed? No worries! At LYT Marketing, we specialize in making your products look their best. We handle everything from props and styling to models and editing. All you need to do is ship us your product and collaborate with us on a vision board. Contact us today and let’s make your product photos look amazing!

By following these tips, you’ll be well on your way to creating stunning product photos that grab attention and drive sales. Happy shooting!