If you’re like most small business owners, you wear a lot of hats. You’re responsible for the day-to-day operations of your business, as well as its long-term strategy and growth. It can be tough to keep up with all the latest marketing trends while also staying focused on running your business. By staying on top of the latest trends, you can ensure that your marketing efforts are always relevant and effective.

Not sure where to start? Here are 3 important marketing tactics that every business owner should be aware of:

Importance of Mobile Optimization

With more people than ever using smartphones and tablets to access the internet, it’s crucial that your marketing efforts reach them where they are. From responsive website design to mobile apps to location-based targeted advertising, there are a number of ways to reach your mobile customers. Wondering how you can test whether your current site is mobile friendly? Google offers a free test, try it yourself here. 

Using Social Media To Its Full Potential

Social media platforms like Facebook, Twitter, and Instagram have become powerful tools for businesses of all sizes. If you’re not using social media to connect with your customers and promote your brand, you’re missing out on a huge opportunity. This includes features such as GIFs, short form videos and trending content specific to the platform. 

The Use of Trending Content

In a world where everyone is inundated with advertising messages, it can be tough to get noticed. Try reaching your target audience by attaching trending audios and topics to your content. You may reach an audience you never thought you would! Not sure where to find trending content? Try visiting the Discover or Search tab on whatever platform you are using. There you can see what others are doing in your area and even worldwide. 

Having knowledge of new digital strategies, technology, and methods helps you stay ahead of the competition and provides a platform to expand your business into untapped markets. Not only that, but understanding changes in consumer behavior can help you create more effective campaigns that bring better returns on investment. 

Ready to upgrade your marketing campaign? 

Contact the team at LYT Marketing to find out how you can elevate your online presence today!