We’re more than halfway through the year, can you believe it?

The calendar might say July, but there’s still time to pivot, optimize, and plan smarter for the second half of 2025. Whether you’re a solo entrepreneur, a marketing manager, or running a growing small business, now’s the time to pause and take a good look at your progress.

This 2025 mid-year marketing check-in will help you assess what’s working, what’s not, and how to course-correct as you head into Q3 and beyond!

Start With the Data: Review Your KPIs

Before making any decisions, pull the numbers. Your marketing performance should be guided by real data, not just gut feeling.

Here are some core metrics to review:

• Website traffic: Where is it coming from? Is it growing? Where is it staying stagnant?

• Lead generation: How many qualified leads are you capturing monthly? Is there a process in place go generate leads or is it more “pray that people find us”?

• Conversion rates: Are your visitors taking the actions you want?

• Social engagement: Are your platforms building community and trust?

• Ad spend performance: Are you getting a strong ROI on paid media?

Use tools like Google Analytics, your CRM, social media insights, and ad dashboards to get a well-rounded view. Compare Q1 to Q2 results to spot any trends or shifts.

Identify What’s Working (and Double Down)

Take a closer look at:

• Your top-performing blog posts or social media content

• Email campaigns with the highest open and click-through rates

• Ads that generated conversions at a low cost

• Partnerships, influencers, or promotions that exceeded expectations

Ask yourself:
+ What do these successful efforts have in common?
+ Is there a particular audience segment or message that’s really landing?

Once you identify these patterns, double down. Consider repurposing top content, increasing budget on effective channels, or building campaigns around what’s already working.

Pinpoint What’s Not Working

Now the harder part: what’s falling flat? It’s okay to be honest. We suggest that you look for:

• High bounce rates on landing pages

• Ads with low CTR and high CPC

• Social posts with minimal reach or engagement

• Campaigns that didn’t generate leads, OR the wrong kind of leads

Don’t panic! Use this as a learning opportunity instead. You can consider these options moving forward:

• A/B testing subject lines, ad copy, or creative

• Auditing your funnels for potential friction or confusion

• Revisiting your audience targeting or platform choice

• Freshening up visuals or calls-to-action (CTAs)

Not everything that underperforms needs to be scrapped, sometimes it just needs some tweaking.

Reassess Your Goals and Budget

When you set your 2025 marketing goals in January, the landscape might have looked a bit different. Markets shift, priorities evolve, and sometimes you uncover unexpected goldmines (or roadblocks).

Revisit your goals:

• Are they still relevant?

• Do they align with where your business is now?

• Are there new opportunities you didn’t anticipate in Q1?

Then adjust your budget accordingly. Move money toward what’s yielding ROI and away from tactics that are draining resources without results.

Prep for the Second Half of the Year

Now is the time to plan for the major seasons ahead:
+ Back-to-school
+ Fall promotions
+ Holiday campaigns
+ Q4 growth pushes

Start building your content calendar and ad strategy now so you’re not scrambling later. Also, consider any big-picture brand shifts or product launches you want to introduce in the second half of the year.

Final Thoughts: Progress > Perfection

Marketing is rarely a straight line. Your 2025 mid-year marketing check-in isn’t about perfection—it’s about being responsive, strategic, and ready to evolve.

Remember:
+ Keep what’s working
+ Tweak what’s not
+ Stay curious about your data
+ Don’t be afraid to pivot

Need an outside perspective to help refine your strategy? LYT Marketing is here to help! We’d love to hop on a complimentary call to identify what’s working, what’s not, and how you can move confidently into the rest of 2025 with your marketing strategy.

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