How to Get More Local Customers for Your Lehigh Valley Business

Your business is the heartbeat of your community, but does your community know you’re there? Whether you’re brewing the perfect latte in Bethlehem, running a cozy salon in Allentown, or opening a new boutique in Easton, one goal is universal: you want to get more local customers for your Lehigh Valley business.

The truth is, customers want to shop local — but only if they know, like, and trust you. That’s where smart, strategic marketing comes in. At LYT Marketing, we’ve helped dozens of local businesses just like yours boost their visibility, create loyal fans, and stand out from the crowd. Today, we’re sharing our top actionable tips to help you do exactly that.

Optimize your Google Business Profile (and keep it updated)

Your Google Business Profile is like a digital storefront, and bonus – it’s free.

Action Steps:

• Claim and verify your profile.

• Upload high-quality photos of your products, services, or space.

• Add your hours, services, website, and contact info.

• Post weekly updates or promotions.

• Respond to every review; yes, even the tricky ones.

When optimized, this profile makes it easier for locals to find you when searching “best [your service] near me.” This alone can get more local customers for your Lehigh Valley business without spending a dime!

Use hyper-local SEO keywords on your website

If your website says “We’re a great bakery” but doesn’t mention your city, you’re missing out on some large search traffic.

Action Steps:

• Identify location-based phrases like “Bethlehem bakery,” “Emmaus dog groomer,” or “Easton yoga studio.”

• Use these in your page titles, blog posts, and service descriptions.

• Write at least one blog a month targeting a specific nearby town.

At LYT Marketing, we’ve seen this small change dramatically improve local search rankings and get more local customers for your Lehigh Valley business who are actually nearby.

Post shareable social media content, not just posting to post

Social media is so much more than a highlight reel these days. It’s your chance to connect and be part of the community conversation.

Action Steps:

• Share behind-the-scenes looks at your work.

• Feature customer spotlights and testimonials.

• Post about local events and tag other local businesses.

• Use short-form video (Reels, TikTok) to showcase your personality.

Pro Tip from LYT: Engagement matters more than follower count. We teach clients to create “share-worthy” content that gets in front of friends of friends; a huge way to get more local customers for your Lehigh Valley business.

Partner with other local businesses (hi!)

Cross-promotion can double your audience almost instantly.

Action Steps:

• Host joint giveaways.

• Offer bundled deals (a florist + photographer, bakery + coffee shop, etc.).

• Set up a “shop local” passport program with businesses nearby.

By teaming up, you both get more local customers for your Lehigh Valley business and strengthen the local business network.

Keep your branding consistent, everywhere

Customers are more likely to buy from businesses they recognize. Consistency builds trust, and trust builds sales.

Action Steps:

• Use the same logo, colors, and tone of voice on your website, signage, and social media.

• Keep photos cohesive (think same lighting, same editing style).

• Audit your online presence quarterly to make sure everything matches.

Not sure how to polish your look? Branding is our bread and butter at LYT Marketing! We create beautiful, consistent brand identities that stick in people’s minds and get more local customers for your Lehigh Valley business.

Give back to your community (and let people know!)

People love supporting businesses that give back.

Action Steps:

• Sponsor a little league team or charity event.

• Donate a product or service for a fundraiser.

• Share photos and stories of your involvement online.

This not only strengthens goodwill but can also help you get customers who appreciate and share your values.

Why work with a local marketing expert like LYT Marketing?

Sure, you can DIY your marketing, but it’s a lot to juggle alongside running your business. LYT Marketing specializes in helping Lehigh Valley businesses (and beyond) with branding, websites, and social media strategies that actually bring in more customers. We know the local market, we understand your audience, and we’re here to make your business shine.

Whether you need a full rebrand, social media management, or just a strategy to point you in the right direction, we’ve got you.

Putting it all together

Getting more local customers isn’t about doing everything — it’s about doing the right things consistently. Start with one or two strategies from this list, track your results, and build from there. And if you’d rather skip the trial-and-error phase, we’re here to help.

Let’s work together to get more local customers for your Lehigh Valley business, and turn them into loyal fans who keep coming back.

Ready to learn more? Contact LYT Marketing today and let’s make your business the one everyone in town is talking about.

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